How to do Radio Music Promotion?


How to do Radio Music Promotion?

Every artist has a dream of featuring the music over the radio. It doesn’t appear to be a particularly difficult process. You or your radio marketing company approach programme directors/music managers at radio channels to have your song played on the radio. Then, using a mix of press releases or one-sheets, telephone conversations, and fax, you’ll have to promote your music to them. The music will be broadcast on stations that are engaged in it. While this may appear to be a simple task, it is far from it. Read the full post to know how to get your music featured on the radio.

Music Promotion On Radio

It’s not easy to promote yourself on the radio. It’s really difficult to have your song broadcast on the radio. Landing on the playlist of a large-scale commercial radio station in a national radio market may be next to impossible for performers who aren’t signed to a major label. That doesn’t rule out getting your song on the radio if you don’t have a big budget or a team of big movers and shakers behind you. If you ever expect to flip the dial and see your song coming out of the loudspeakers, you should know a few facts about the world of broadcast.

What is Radio Airplay And Its Types?

Radio airplay, sometimes known as “radio plays” or simply “spins,” refers to having music played just on the radio. In a couple of days, primetime radio might turn an obscure singer into a national sensation. However, times change, and radio has been pushed to the fringe of the music biz over the previous decade. There are two types of radio airplay you can approach for music promotion

Commercial Radio – Commercial radio is the most well-known, as well as the most challenging to get your song on. These are the FM radio stations that have been around for a long time. Because commercial radio accounts for the vast majority of radio listening, getting your music played on it can be a career-maker, particularly when you’re just cultivating a regional fanbase.

Non-Commercial Radio –  Non-commercial radio is a sort of radio that is less well-known and less well-known. It typically refers to non-profit radio. College radio stations, smaller local radio stations, and web-only online radio all fall under this umbrella.

Know Who To Contact

When approaching radio stations, you must first determine who to contact. If you’re aiming for a major radio station, you should seek down the contact information of the person who chooses which songs are broadcast. This could be an individual DJ, producer, program director, or music director for the station. A generic contact (at) radio station (dot) com should suffice if you’re contacting a smaller radio station, as they’re unlikely to have many employees.

Learn Submission Of Music For Consideration

The most typical technique to contact radio stations, as well as press magazines and blogs, is to create an electronic press release, write a music press release, or send out a one-sheet with links to 1 to 3 of your finest tunes. The objective is to stand out now and catch their attention with your email or press kit. Don’t give out mp3 files and make sure your tracks are clearly titled. Instead, include a list of your tracks with links to them. The majority of submissions and samples that DJs and stations get are in an electronic medium.

Choose The Correct Stations To Advertise On

Expect your song to not be played on a major national station right away. The competition for radio airplay is fierce, and there are hundreds, if not thousands, of other musicians in your shoes. However, it’s fine to start small. There are numerous independent, student, and internet radio stations that accept music submission from new artists and bands.

Take Into Account Your Online Visibility

When it comes to selecting who gets a coveted radio play position, having a strong social media presence and increasing online visibility for your music can go a long way. While it may appear unfair, many A&Rs may pass up your song if you aren’t active on any major social media networks or have less than three followers.  Every music promotion strategy must include social media. Show radio personalities and DJs you’re serious about working hard to have your music heard, both on and off the air.

Create A Buzz 

Finally, the most effective (but also most difficult) strategy to acquire radio airplay is to build organic buzz around your music, cultivate a loyal fan following, and push radio stations to pay attention. When it comes to creating a buzz for your music, there is no surefire formula for success. Simply get out there and perform as much as you can, connect with your fans and the music industry, release music on Spotify as well as other platforms, and most essential, make excellent music!

Engage The Services Of A Radio Promoter

If you have fantastic music but are having trouble getting it heard on the radio, it may be time to engage a radio plugger. Radio pluggers operate as a go-between for both you and the radio stations, and they typically have a huge list of contacts built up over many years in business. 

Final Words

This is how you can do music promotion on the radio. Music Submission requires many steps to observe and the correct sequence has been listed above. Not only this there are many music submission websites that can help you well in becoming a successful music artist by submitting your song well. Not only this if you are still confused about How to Get Your Music Featured on Radio, then you can take help from such music promotion websites and get your song the required promotions.

If you are looking to learn music theory, visit musical theory page on our blog.